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Euronics becomes Official Partner to ESL

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We are proud to announce a landmark sponsorship deal with Euronics International, the leading retail group in electrical goods.

The sponsorship by Euronics, an international retail group consisting of 26 members across 35 countries in Europe, CIS, and the Middle East, will centre around the famous ESL One tournament in Hamburg in October and also include National Leagues in key markets that include France, Germany, Italy, and Spain.

From its beginnings in 1990 with five visionary members based in the EU, Euronics has retained focus on its international strategy, expanding its global footprint into both the CIS and MENA regions to become the largest electronics retail group in EMEA.  The Group launched its updated brand identity in 2017, reiterating its core focus on innovative technologies and customer solutions of which gaming forms a key part, in preparation of identifying the appropriate international sponsorship opportunity which has been realised with ESL.  

“The popularity and flexibility of partnering with ESL in esports has provided the Euronics Group with an exciting opportunity to collaborate simultaneously across all our markets, those carrying the Euronics logo as well as those Euronics members with strong local brands such as Boulanger (France) and Teknosa (Turkey)” said John Olsen, Managing Director of Euronics International.

“For us, providing ‘a human touch in a digital world’ is our guiding principle in everything we do both instore and online. With direct access to an extremely engaged audience across multiple channels we identified great synergies with ESL. We both have a passion for creating meaningful and unforgettable experiences for our customers and fans.”

Activation will feature in-store across all markets and around events with branding in and around the venues, players, fans and across all digital platforms, offering the ideal opportunity to connect audiences and develop customer relationships and promote the Euronics brand in new and existing markets."

"We are thrilled to announce our partnership with a leading European retail group like Euronics and we are extremely proud they have chosen to partner with ESL for this first-ever groupwide sponsorship”, said Bernhard Mogk, SVP Global Sales & Business Development at ESL. “Considering our mission to grow esports on a global scale and developing a scene where ‘everybody can be somebody’, Euronics is a natural fit with a significant footprint across all relevant key markets."