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Mercedes-Benz and ESL extend partnership throughout 2020.

Hans Oelschlägel
Editor / Content Manager
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We’re thrilled to announce that the existing partnership for ESL One’s Dota 2 tournaments between Mercedes-Benz and ESL will be extended for another two years. Moreover, Mercedes-Benz becomes ESL’s global mobility partner and supports a variety of National and Global ESL tournaments until December 31st, 2020.

This also means the continuation of the widely popular Most Valuable Player award which has been given out to the tournament’s best player at past ESL One Dota 2 tournaments. The winner of the fan and expert voting will go home with a customized trophy, as well as a brand new Mercedes-Benz car.

“We are systematically expanding our involvement in eSports”, says Britta Seeger, Member of the Daimler Board of Management, responsible for Mercedes-Benz Cars Marketing and Sales. “As a global brand, we want to open ourselves up to new target groups. eSports gets us into a dialogue with young people, especially those with an affinity to technology. We are pleased to be part of the rapidly growing gaming community and support the ESL in further advancing this action-packed and thrilling sport“.

“We are delighted that Mercedes-Benz will continue to support us actively as a partner”, says Ralf Reichert, CEO of ESL. “This partnership is a complete success and we were able to accomplish much already. With the additional promotion of national competitions around the globe, Mercedes-Benz supports our efforts to create an eSports platform for everyone following our ‘from zero to hero’ concept. We will further advance the eSports sector together with Mercedes-Benz and are fostering the sustainable growth of this new and exciting sport.”

We look forward to our continued partnership which will carry on a few days from now with ESL One Hamburg 2018 from October 23-28.