We are thrilled to welcome AT&T as the official telecommunications and mobile gaming partner of ESL North America! The partnership aims to improve competitive gaming for everyone from the casual gamer watching at home to pro players inside the arena. AT&T will play a part in some of the biggest events and platforms in gaming, including Arena of Valor Pro League, the E3 ESL Arena, ESL One New York powered by Intel, and IEM North America.
At events, AT&T will keep fans connected through superfast Wi-Fi and convenient charging stations, and showcase the latest in technology through immersive experiences and demos. They will also incorporate their future 5G technologies to take mobile esports to the next level, offering an ultra-fast connection for both the casual and professional gamer.
“Teaming up with ESL just makes sense. Esports creates a natural intersection of technology and entertainment, which aligns with our brand and our customers’ passions,” said Shiz Suzuki, assistant vice president, AT&T Corporate Sponsorships. “AT&T celebrates the esports community, and we’re excited to bring rich, new ways for fans to enjoy gaming as the industry continues to grow.”
“With such an experienced traditional sports brand like AT&T jumping into this industry, there are endless possibilities to what they can naturally bring to esports fans and players all over the world,” said Mark Cohen, SVP Global Brand Partnerships, ESL. “We look forward to seeing what this collaboration will bring to esports and how it will impact the industry in a brand new way.”
AT&T will host a cutting edge 5G demo in the ESL booth at E3 to give gamers an up close look at how an ultra-fast and low-latency 5G connection from AT&T will give them the ability to take their live gaming experience with them virtually anywhere. Be sure to stop by if you’re at the event!