Intel and ESL Extend Partnership to Invest $100 Million in Esports For Largest Brand and Tech Partnership in Esports History
Deal Aims to Accelerate Esports Growth Through 2021
Cologne, Germany and SANTA CLARA, Calif. – December 12, 2018 – As long-standing leaders in esports, Intel and ESL, the largest independent esports company, today announced an extension to their global partnership that aims to grow the esports audience worldwide. Over the next three years, more than $100 million will be invested by Intel and ESL to shape the future landscape of esports through innovative technology, tournaments, and events, marking the biggest brand and technology esports partnership in history.
As esports continues its rise toward a billion-dollar industry, Intel and ESL will work together to create amazing esports experiences for players and fans all over the world. In addition to kicking off Season 14 of the Intel Extreme Masters, the longest running pro esports circuit in the world, in 2019, the partnership also encompasses support of ESL’s premier live esports circuits, including ESL One powered by Intel® and the CS:GO Pro League, in addition to the $1,000,000 Intel® Grand Slam. The investment will also introduce esports to new regions of the globe, including the hosting and introduction of large scale esports events in certain countries within the APAC region.
“ESL and Intel have worked side by side on growing esports for nearly two decades,” said Ralf Reichert, Founder and Co-CEO at ESL. “We built a number of cornerstones of this industry together and helped many gamers in becoming legends of the sport. The long-term extended partnership with Intel opens even more opportunities for us to take our efforts to a whole different level on a global scale."
As ESL’s Global Technical Partner, Intel will deliver technology solutions that will power all pro-level tournaments and events – including the best gaming CPU, the Intel® Core™ i9 Processor, and Intel® Xeon® processors to power ESL’s world class production.
“This joint investment with ESL into the ecosystem means that the esports growth and innovation that we’ve led over the past two decades will continue,” said John Bonini, Vice President and General Manager of VR, Gaming and Esports at Intel Corporation. “This partnership will advance the rapid evolution of esports, and Intel is committed to ushering in this new era with technology solutions that place the gaming community and fans first.”
Intel and ESL have the longest standing partnership in all of esports, leading initiatives in the space for the last 18 years, starting with ESL’s early events in Germany. In 2006, the cooperation turned global when Intel became the official title sponsor of the Intel Extreme Masters. In 2016, Intel became ESL’s Global Technical Partner, creating some of the world’s most prestigious and successful esports tournaments and pioneer stadium events worldwide. Some noteworthy include:
• On average, ESL attracted up to 15,000 daily visitors to 10 mega-events in 2018
• In 2018, Intel Extreme Masters and ESL One powered by Intel in Katowice, Poland, the world’s largest esports event each year, saw 169,000 fans in attendance onsite and 3.4 billion minutes of content consumed online
• For over a decade, ESL has operated the biggest global circuit of esports events, including an uninterrupted series of 73 different Intel Extreme Masters live events that spanned across North America, South America, Europe, Middle East, China, Southeast Asia, and Australia. In 2019, ESL and Intel will celebrate a tremendous milestone with IEM Sydney becoming the 75th installment for the circuit